Gifford Healthcare,Vermont Business Magazine Gifford will work with Wiemann Lamphere Architects as they move into the second stage of building independent living apartments at the new Morgan Orchards Senior Living Community in Randolph Center, Vermont. The Colchester, Vermont design firm will build on Gifford’s original design concept to create a vibrant neighborhood for the 25-acre campus, which includes the new Menig Nursing home and planned future assisted living.“Wiemann Lamphere has worked on many housing projects and brings specific expertise in designing for seniors in independent living facilities,” said Gifford’s Vice President of Operations and Surgical Services Rebecca O’Berry. “They are an energetic and enthusiastic team who approached our project with creative ideas on how to encourage community interaction while incorporating nature and energy conservation into the design.”Caption: (l to r) Gifford Retirement Community Executive Director Linda Minsinger, VP of Operations and Surgical Services Rebecca O’Berry, and Facilities Director Doug PfohlThe three-story, 49-apartment building will use internal common spaces (including a proposed dining room, library, fitness area, lounges, and sunroom) to encourage community interaction, and external gathering spots (a proposed campus green, orchard, gardens, and extensive nature trails) to strengthen the neighborhood feel of the campus. Ground breaking for the independent living apartments is anticipated in the spring of 2016, with an anticipated move-in date in late spring 2017.“We are pleased to be working with Gifford to develop much needed senior housing opportunities in central Vermont and look forward to making the most of the wonderful views on the site,” said Weimann Lamphere President David P. Roy. “We have a passion for sustainability, and a drive to create healthy, invigorating spaces for people to live their lives to the fullest.Gifford is a community hospital in Randolph, Vt., with family health centers in Berlin, Bethel, Chelsea, and Rochester and specialty services throughout central Vermont. A Federally Qualified Health Center and a Top 100 Critical Access Hospital in the country, Gifford is a full-service hospital with a 24-hour emergency department; inpatient and rehabilitation units; many surgical services; accredited cancer program; a day care; two adult day programs; and the 30-bed Menig Nursing Home, which was named by U.S. News and World Report as one of the best 39 nursing homes in the country in 2012. The Birthing Center, established in 1977, was the first in Vermont to offer an alternative to the traditional hospital-based deliveries, and continues to be a leader in midwifery and family-centered care. The cancer program is accredited by the Commission on Cancer of the American College of Surgeons. Source: Gifford. To learn more about the Morgan Orchards Senior Living Community visit www.giffordmed.org/IndependentLiving(link is external). The hospital’s mission is to improve individuals’ and community health by providing and assuring access to affordable, high-quality health care in Gifford’s service area.
Today, the Case Foundation is holding a virtual summit on millennial donors, and I’m covering it in several blog posts today. The best presentation of the morning was by Matt Britton of Mr. Youth, an expert in helping brands to use social media to engage with millennials. Here are some of his most interesting ideas:1. The art of engaging with millennials is a deeply human one. All brands need to remember this: they should act as a person, not a product. No one wants to be friends with a toothbrush.2. To market to millennials, be useful to them. Help them do what they’re already on social media to accomplish. This is about their priorities, not our own.3. Suit the pace of outreach to the culture. Twitter is a firehose, so feel free to Tweet all day. Facebook is a circle of friends, so post 3-4 times per week.4. Connect around where millennials have passions: music, sports, technology and social responsibility.5. Think along a continuum, moving from low to high degrees of engagement: spectator, sponsor, curator, producer, collaborator. The best results come from the far end of the continuum: collaboration. It’s not about telling millennials to support you; it’s about creating a vested interest in what you are doing with joint ownership. Let millennials manage your community, design your logo or otherwise be an active partner in what you seek to accomplish. (Vitamin Water does this)6. Find creative leaders online and hire them as ambassadors. Marshalls did this with Kelly, a popular cross-dressing character on YouTube.7. Cause marketing is changing. Causes generally tend to be too broad to work well in grabbing onto a consumer, so smart brands find a narrow, specific social aim and partner around that idea. Goldfish did this with Fishful Thinking, which focused on instilling optimism in the lives of children, which is in lockstep with their brand position.
While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. I always look for any excuse I can find to post about epic Oklahoma State wins over Oklahoma on this blog, and Mike Gundy gave me a pretty good excuse to that on Monday. Gundy put on a pretty epic press conference Boone Pickens Stadium yesterday in which he talked about buying a house, Double-A umpires and cartoon forts.He also brought up something I hadn’t thought of yet. He compared the end of the OSU-Central Michigan game to Bedlam 2014.“Honestly, when it happened to me and I saw it and saw it, I’m sitting there thinking, this is probably the same way Bob (Stoops) felt when Tyreek (Hill) was returning the punt,” Gundy told the Tulsa World.It’s a great call. Maybe the two most stunned moments I’ve ever had as an OSU fan. For very different reasons. Anyway, I mentioned needing an excuse to post about Bedlam Ws so here it is. This should wash away some of that pain from last Saturday. The best part remains the radio call: This is Bedlam!